Job Specification

Job Title: Digital Marketing Manager – CRM
Segment / Business Unit: MVHE (Mars Veterinary Health Europe)
Job Function: Client
Location- Amsterdam. Madrid, Munich, Solihull

About MVH Europe

Mars Veterinary Health (MVH) Europe is a family of leading veterinary care providers committed to creating a better world for pets. Our network includes trusted brands such as AniCura and Linnaeus, operating over 500 animal hospitals and clinics across 17 European countries. Together, our teams deliver high-quality, modern veterinary care for companion animals, ensuring peace of mind for pet owners through excellent access and patient safety.

AniCura, our largest brand in Europe, provides care to over three million patients each year through 12,500 dedicated professionals. Linnaeus, operating primarily in the UK and Ireland, is home to over 6,000 Associates empowered to deliver exceptional care through a culture of collaboration, clinical excellence, and continuous development.

At MVH Europe, we prioritize a culture of accountability, inclusion, and wellbeing. We believe our purpose to make A BETTER WORLD FOR PETS starts with building a better world for our people. We support our teams through strong governance, comprehensive wellbeing programs, and a shared passion for delivering exceptional outcomes in veterinary care.

Job Purpose / Overview

The Digital Marketing Manager – CRM is responsible for building, scaling and optimising customer lifecycle communications across Mars Veterinary Health Europe (MVHE), supporting both Linnaeus (85+ brands across the UK) and AniCura (a unified brand across 18 European markets).

This is a hands-on technical role focused on execution, scalability and quality. The role will design and deploy CRM journeys at scale, enabling personalised, multi-language communication across a complex multi-brand, multi-market environment using Salesforce Marketing Cloud.

The role plays a key part in supporting the transition from locally managed CRM activity to a centralised, scalable model.

Key Responsibilities

CRM Journey Development & Execution

• Build and manage end-to-end journeys in Salesforce Marketing Cloud (Journey Builder)

• Develop dynamic, personalised email templates using AMPscript and data extensions

• Configure and optimise data models, segmentation and automation workflows

• Own email build, QA, testing and deployment processes

• Implement advanced personalisation logic using AMPscript and dynamic content

Lifecycle Communications

• Build and scale lifecycle journeys across:

  • New client registration

  • Pet lifecycle communications

  • Vaccination and medical reminders

  • Appointment follow-ups

  • Winback and re-engagement campaigns

• Enable both pet-level and client-level targeting where data allows

• Support delivery of marketing campaigns across multiple brands and markets

Multi-Market & Multi-Language CRM

• Manage CRM builds across multiple countries, languages and brand structures

• Build reusable frameworks for:

  • Multi-language content

  • Country-level variation

  • Brand-level customisation

• Ensure consistent structure while allowing flexibility for local markets

• Support translation workflows and localisation within Salesforce Marketing Cloud

Quality Assurance & Optimisation

• Own the end-to-end QA process, including:

  • Data validation

  • Personalisation accuracy

  • Email rendering across devices and inboxes

• Ensure error-free deployment of all CRM campaigns

• Troubleshoot and resolve build or data issues quickly

• Build scalable CRM solutions designed for reuse and efficiency

Context & Scope

The Digital Marketing Manager – CRM works in close partnership with the MVHE Marketing and Client teams to deliver technical CRM execution at scale.

The role is responsible for building, testing and deploying all CRM journeys and campaign communications across both Linnaeus and AniCura, operating across multiple countries, languages and brand structures.

Success in this role requires deep Salesforce Marketing Cloud expertise, strong attention to detail and the ability to build scalable, reusable frameworks that support the transition from local to centralised CRM delivery.

Experience Required

Education & Professional Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (required)

• Certifications in CRM platforms (Salesforce, HubSpot, Zoho, or similar) preferred

Knowledge & Experience

• Strong hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)

• Advanced knowledge of AMPscript (essential)

• Experience building dynamic, personalised email content at scale

• Strong understanding of data extensions, segmentation and audience logic

• Proven experience building end-to-end lifecycle journeys including triggered communications (e.g. onboarding, reminders, winback)

• Strong understanding of customer lifecycle marketing principles

• Experience working across multiple countries, languages and complex brand structures

• Experience building translation-ready and localisation-friendly CRM frameworks

• Strong attention to detail in QA and deployment

• Ability to manage high volumes of CRM campaigns simultaneously

• Ability to work at pace without compromising quality

Nice to Have

• Experience with CDPs or data integration (e.g. Salesforce Data Cloud, APIs)

• Experience with advanced personalisation tools (e.g. Moveable Ink)

• Experience working in regulated industries (healthcare, veterinary, or appointment-based services)

Key Mars Leadership Competencies

• Customer Focus

• Analytical Skills

• Results Orientation

• Digital Marketing Expertise

• Collaboration & Influencing

• Strategic Agility

• Innovation & Problem Solving

Our Offer:

· Join a purpose driven company, where we’re striving to shape the future of veterinary care, together.

· An industry competitive salary and benefits package

· A stimulating work environment with good opportunities for personal development

· Freedom to take responsibility and the opportunity to influence

· Flexible working hours, hybrid working, international, digital work environment

· Learning and development opportunities

· The opportunity to cuddle our beloved 4-legged friends in our offices.

· We are always open for a conversation to discuss your individual needs

If this sounds like you:

Please contact Christina Scimeca, Group Corporate Recruiter, who is happy to tell you more about this opportunity and the recruitment process. Or apply by submitting your resume through the apply button below.

MVHE is an equal opportunity employer and welcomes applications from candidates with diverse backgrounds.

Internal Candidates/Associates: If you are interested in this position, please reach out to the Corporate Recruiter to understand the internal recruitment

#LI-CP-1

#LI-Hybrid